SOCIAL NETWORK FOR BUSINESSES ((EXCLUSIVE))
With YouTube, you can create a video channel and connect with your users in a totally different way than other social media platforms. You can create video tutorials to back up your text-based content (like blogs), visually show product descriptions, or give personal press releases to your viewers.
SOCIAL NETWORK FOR BUSINESSES
With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. This includes:
Among the many reasons to advertise on social media is that it is a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
Using social media in marketing does more than improve site traffic and increase your reach. It turns your business into a personality that your audience can communicate and connect with on a deeper level.
More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.
WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.
WeChat is the most popular social media platform in China and other parts of Asia. So if you want to boost your brand in China (where popular social networks like Facebook and Twitter are banned), WeChat is a good alternative. You can run ads on the official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.
Popular topics and themes on the social platform include fashion, beauty, home, garden, and DIY. So if your business operates in any one of those industries, then you should highly consider using Pinterest marketing to gain exposure for your business.
At roughly, 424 million monthly active users, LinkedIn has evolved from a simple job search engine and resume site into a professional platform where industry experts share content, network, and build their personal brand. It has also become a place for businesses to establish thought leadership in their industries and attract top talent.
Discord is popular due to its ease of use, customizable features, and compatibility with various devices. It has expanded beyond gaming communities and is now used by businesses, educational institutions, and other groups.
P.S. Buffer lets you schedule social media posts to several top social media sites. If you want to manage more than one social media account across multiple platforms, try Buffer (totally free) to experience what it can do for your business.
This app allows small businesses to set up a business profile on the platform that can then be used to provide customer support, communicate with customers, and even send customers updates about their purchases.
Regardless, the service has more than 200 million users, and so businesses might want to consider using the platform to create chatbots, provide customer support, and broadcast messages to subscribers.
While some of these sites are familiar, others are titans in the East but relatively unknown in the West. However, as the internet continues to open up global communication, many of these top social media sites are rapidly expanding internationally.
Of all the social platforms, YouTube is where people spend the most average time per day, second only behind TikTok. In fact, while 51% of consumers plan on YouTube being one of their top-used platforms this year, only 35% of marketers say the same. Entertainment is a content factor, but you can also feature products in visually-appealing ways. Chipotle uses their channel for short films and celebrity features, but they also feature simple videos highlighting new dishes.
To build customer relationships that last, you first need to identify where your audience lives online. But knowing which social media platforms your customers frequent is only half the battle. You also need to understand what makes each social media site tick and the rules of engagement.
To effectively set benchmarks for yourself on various social media platforms, check out our social media benchmarks by industry resource for the data and insights you need to inform your social strategy today.
Social media marketing for small business is all about being strategic. While enterprise companies have the luxury of dedicated resources and time, small businesses need to be more agile, nimble, and creative.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Social media has leveled the playing field, giving small businesses a way to compete with larger companies for attention. By using social media platforms to create content that is interesting and engaging, you can reach a wider audience and encourage them to purchase from your brand.
A well-executed social media marketing strategy will lead to increased visibility for your business. When you create interesting, relevant content, people will share it with their followers, which will increase your reach and exposure. The more your brand is shown online, the more chances you have of people becoming familiar with it and eventually making a purchase.
Showing that you care about your customers and their experience with your business will go a long way in securing these relationships long-term. And, as fans share and like your content, you rise in the social algorithms and gain new, free, exposure.
Keep in mind, the average internet user has 8.4 social media accounts, so you can connect with them on different platforms for different purposes. For example, you could use Facebook to build your audience and generate leads, and Twitter for customer service.
No matter how you feel about this social media giant, Facebook continues to be the most used social media platform globally. It boasts over 2.9 billion monthly active users and more than 200 million businesses.
The number one mistake small businesses make on social media is posting content on the fly. While it may seem easier to spend a little bit of time every day coming up with something to post, this can actually be more time-consuming (and stressful) in the long run.
Community management is the process of building a community with your customers through the interactions you have online. This can include responding to comments, answering questions, and interacting with customers on social media.
Think of it as an extension of your customer service. You should be interacting with your audience as much as they are interacting with you. This way, you can create a network of customers who feel connected to your brand and are more likely to become loyal, repeat customers.
Community management is also an important part of ranking in social media algorithms. Platforms reward users who are active and engaged, so the more you interact with your audience, the more likely you are to show up in their feeds.
But, it is a good idea to pay attention to trends in social media, so you understand what people are looking for when they sign into their social channels. This helps you create appropriate content that resonates over time.
You can simply set up a stream for mentions of your brand on different social channels, so you can respond to concerns or positive reviews immediately and keep tabs on sentiment regarding your business.
Social media marketing has evolved in recent years to include social commerce: the ability to sell your products directly from social channels. And business is booming, with a projected global market value of $492 billion in 2022.
Plus, the free tools offered by the networks only give you limited insights into your social media performance. With Hootsuite Analytics, you can track your posts and tweets to see which ones are getting the most engagement, so you can adjust your strategy accordingly.
Save time and grow your small business using Hootsuite. From a single dashboard, you can publish and schedule messages to all your social media channels, engage your followers, and monitor what people are saying about your brand online. Try it free today.
Hannah Macready is a freelance writer who has been working in the social media and digital marketing space for the last ten years. Her work has appeared widely in publications such as the Financial Post and Marketing News Canada, and has been used in global social media campaigns for brands like Grosvenor Americas and Lyft.
And we can give a huge credit to social networking sites that helped us grow the community of loyal fans who contributed to the success. How can you leverage these platforms in your business? And what is good about social networking? 041b061a72